AT&T wants to overhaul HBO, says it isn’t profitable enough

Enlarge / Dolores cannot abide a drop in HBO’s high quality. (credit rating: HBO)

AT&T has been the happy operator of HBO for a lot less than a month, and it is presently contemplating an overhaul that would see HBO generate additional video that can contend for the interest of smartphone buyers. AT&T would like to strengthen profits equally in promotion and subscriptions, even if that means upending HBO’s longtime technique of making a fairly small number of substantial-excellent reveals.

John Stankey, an AT&T executive who is now CEO of the firm’s WarnerMedia division, fashioned following very last month’s acquisition of Time Warner Inc., described his vision in an hourlong “town hall assembly” with 150 personnel. Audio of the conference was obtained by The New York Situations.

“It can be heading to be a rough yr,” Stankey stated, according to the Times post. “It truly is heading to be a large amount of do the job to change and improve route a small little bit.”

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